From 30 April to 4 May, AVATR UAE welcomed visitors to Mall of the Emirates for an exclusive showcase of the AVATR 07 and AVATR 12, introducing guests to a new generation of intelligent electric mobility.
AVATR represents a new era. It blends intelligent technology with premium electric performance. Bringing it to one of Dubai’s most iconic destinations felt right.
An Event Built Around Discovery
We designed every part of the AVATR event to create a sense of discovery. The display area was open and welcoming. Visitors could walk around both vehicles freely. They could touch, explore, and experience without pressure.
Our team stood ready to guide conversations. But we also gave visitors space to form their own impressions first. That approach worked well. People engaged more deeply when they came to us with genuine curiosity.
AVATR 07: Built for the Road Ahead
The AVATR 07 made an immediate impact. Its bold SUV stance drew visitors from across the mall. The sculpted body lines and signature lighting design created a futuristic look that felt purposeful, not flashy.
The AVATR 07 uses REEV technology, a range-extended electric vehicle platform. This delivers seamless electric performance while extending total range. For UAE drivers, this is a practical solution. It removes range anxiety without sacrificing the electric driving experience.
- 39.05 kWh battery
- REEV powertrain
- 500 HP
- 595 Nm
- AWD
- 900 km total NEDC range
The aerodynamic design is not only beautiful. It serves a function. Every line on the AVATR 07’s body reduces drag and improves efficiency.
Visitors who sat inside found a cabin that matched the exterior promise. Premium materials, intelligent layout, and a calm, refined atmosphere greeted them. Several guests commented that it felt unlike any other electric SUV they had sat in.
AVATR 12: A Statement in Motion
If the AVATR 07 impressed with its strength, the AVATR 12 captivated with its elegance.
The AVATR 12 Gran Coupe wears its identity boldly. The iconic butterfly-shaped front makes the design unmistakable. The sleek roofline flows into a fastback rear that looks stunning from every angle.
Beneath that striking exterior, the AVATR 12 delivers 570 HP through a dual motor AWD drivetrain, capable of reaching 100 km/h in just 3.9 seconds. With a 94.5 kWh battery and up to 650 km of range, it combines performance and practicality in equal measure.
Inside, the AVATR 12 continues the brand’s commitment to premium comfort and intelligent design. The cabin is refined, spacious, and equipped with intuitive technology that enhances every journey. Visitors lingered inside, drawn in by the quality of materials and the thoughtfulness of the layout.
One feature that attracted considerable interest was the active air intake grille, which opens and closes automatically based on driving conditions, a detail that speaks to the depth of engineering behind this vehicle.
Premium Performance, Intelligent Design
Both AVATR vehicles reflect a philosophy we are proud to represent. Performance should not come at the cost of intelligence. And intelligence should not come at the cost of comfort.
The AVATR 07 and AVATR 12 deliver all three. Visitors saw it in the details, heard it in the specifications, and expressed strong interest in experiencing the vehicles through future demo drive bookings.
We spoke about electric mobility in the UAE context throughout the event. Range, charging, and daily practicality are real concerns for buyers here. AVATR addresses all of them. The conversations were honest, informed, and productive.
A Landmark Five Days in Dubai
Mall of the Emirates gave us an incredible platform. Thousands of people passed through the AVATR display area over the five days. Many stopped, looked, and stayed for much longer than they planned.
The interest level exceeded our expectations. Visitors expressed strong interest in experiencing the vehicles firsthand and learning more about their performance capabilities. Lead registrations were strong from day one, with many guests signing up for future demo drive experiences.
We are grateful for every visitor who took the time to explore AVATR at Mall of the Emirates. This event marked the beginning of something significant. AVATR is here in the UAE, and the response showed that people are ready for it.